The much-awaited film Adipurush, starring Prabhas and Kriti Sanon, had a massive opening at the box office on Friday, June 16. The film collected an estimated ₹30 crore (US$4 million) in the Hindi-speaking markets and ₹50 crore (US$7 million) in the Telugu-speaking markets on its opening day, taking its total gross to ₹80 crore (US$11 million).
The film's opening was helped by strong advance booking. According to reports, Adipurush had the highest advance booking for a Hindi film since the release of Bahubali 2: The Conclusion in 2017.
The film received mixed reviews from critics, but audiences seem to be enjoying it. Adipurush is currently playing on 6,200 screens across India, making it the widest release for a Hindi film in 2023.
The film is expected to see a strong increase in collections on Saturday and Sunday, as it is a holiday weekend in India. If it maintains its current pace, Adipurush could easily cross the ₹100 crore (US$13 million) mark by the end of its first weekend.
However, the film's long-term prospects will depend on how it fares with audiences in the coming weeks. If it is able to sustain its current momentum, Adipurush could be a major box office success.
Here are some other factors that could impact Adipurush's box office performance:
- The film's competition: Adipurush is not the only big-budget film releasing this weekend. Akshay Kumar's Samrat Prithviraj is also opening on Friday. The two films are expected to compete for audiences, which could impact Adipurush's box office performance.
- The film's word-of-mouth: Adipurush has received mixed reviews from critics, so it will be important for the film to generate positive word-of-mouth from audiences. If audiences enjoy the film, it could help to boost its box office performance.
- The film's holiday run: Adipurush is opening on a holiday weekend in India, which could help to boost its box office performance. However, the film will also have to compete with other holiday releases, such as Samrat Prithviraj and Jug Jug Jeeyo.
Overall, Adipurush has had a strong opening at the box office. However, the film's long-term prospects will depend on how it fares with audiences in the coming weeks. If it is able to sustain its current momentum, Adipurush could be a major box office success.