The development of Celestial comes as Meta faces increasing competition from Twitter. Twitter has been growing in popularity in recent years, and it has been rumored that Elon Musk, the billionaire CEO of Tesla, is considering buying the company.
Meta is hoping that Celestial will appeal to users who are looking for a more ephemeral and social media experience. The app is also likely to be seen as a way for Meta to compete with TikTok, the popular short-form video app.
It is still too early to say how successful Celestial will be. However, the app's focus on ephemeral content and social media could make it a hit with users who are looking for a more streamlined and less cluttered experience.
Here are some additional details:
- The app is still in development, and it is not clear when it will be released.
- Celestial will be available on both iOS and Android devices.
- The app will be free to download and use.
- Meta has not yet announced any plans to monetize Celestial.
It will be interesting to see how Celestial fares in the market. If the app is successful, it could pose a serious threat to Twitter. However, it is also possible that Celestial will simply be a niche app that appeals to a small group of users. Only time will tell.